OUR CASE STUDIES: WHERE STRATEGY MEETS EXECUTION
At NEW Design Co., we don’t just create assets—we build business solutions. Each case study below is a deep dive into how we partner with skilled professionals and service-based businesses to solve critical challenges. From foundational branding and lead-generating websites to custom photography that tells your story, we demonstrate how an integrated approach drives real-world results: higher-quality leads, increased revenue, and a brand that commands trust. Explore how we delivered a 500% ROI for a landscaper, transformed a trade business’s online presence, and helped a local startup dominate their market.
MARTENNIAL CONTRACTING
MARTENNIAL CONTRACTING
Industry:
Framing Construction Company
Services Provided:
Brand Strategy, Logo Design, Web Design & Development, Custom Photography & Videography, Drone Videography, SEO, Copywriting, Domain & Email Hosting
Agency:
THE CHALLENGE: A MARKET LEADER NEEDING A COMPLETE DIGITAL FOUNDATION
Martennial Contracting had built an 18-year reputation as Calgary’s premier framing specialist through sheer skill and reliability. However, their digital presence was fragmented and failed to communicate their market leadership, advanced processes, or the true scale of their projects like the Harlow and Arthur builds. To secure larger contracts and command their premium value, they needed more than a simple video—they required a complete, cohesive digital identity that matched the sophistication of their work.
THE PROBLEM:
- No Cohesive Brand or Digital Hub: Their online presence was inconsistent, with no professional branding, logo, or a website capable of showcasing their large-scale projects. This undermined their authority with developers and city officials.
- A Critical Lack of Professional Visual Assets: While their work was monumental, they had zero professional photography or videography. Their incredible process and finished projects were invisible to potential clients searching online, leaving their expertise unproven.
- An Inability to Scale Marketing Efforts: Without a strategic brand platform or a library of owned visual assets, every new bid or marketing effort started from scratch, wasting time and creating a disjointed message that hindered growth.
THE SOLUTION: A COMPREHENSIVE, INTEGRATED DIGITAL LAUNCH
NEW Design Co. was engaged to execute a complete digital transformation. This was not a piecemeal service but a full-scale project to build Martennial’s entire digital ecosystem from the ground up, with our team serving as the single point of contact for strategy, creation, and execution.
Our Deliverables: A Complete Package for Market Leadership
- Strategic Brand Foundation: We began with deep-dive discovery sessions to define Martennial’s core values of unity, precision, and reliability. This informed a complete branding suite, including a modern, robust logo and brand strategy that established instant credibility and a memorable market position.
- Extensive Custom Visual Library (Two-Day Shoot): We conducted a intensive two-day photography and videography production at their active job sites and headquarters. This shoot was engineered to create all foundational marketing assets in one coordinated effort, yielding:
800+ High-Value Photographs for use across websites, proposals, and social media.
Six Polished, Edited Video Productions including hero brand films, process explainers, and social media cuts, complete with professional drone videography to capture the scale of their work.
- A High-Performance Digital Hub (Web Design & Development): We designed and built a custom, mobile-first website that put their new visual assets and story front and center. The site was engineered for performance and growth, featuring:
Strategic, client-focused copywriting that speaks directly to developers.
On-page SEO implementation to build search visibility from day one.
A robust technical foundation including secure, managed domain and email hosting.
THE RESULTS: A POWERFUL PLATFORM FOR ACCELERATED GROWTH
- The launch of Martennial’s complete digital package provided an immediate and powerful platform for business growth, transforming them from a skilled contractor into a visible industry authority.
- Immediate Brand Elevation and Market Differentiation: The cohesive brand and stunning website allowed Martennial to instantly command higher perceived value. They no longer looked like a subcontractor; they presented as the established, trustworthy partner for major developers.
- A Perpetual Marketing Engine Delivering ROI: The investment in the extensive photo and video library created a perpetual asset. Martennial now has years worth of premium content to fuel campaigns, social media, and bids, ensuring their marketing efforts consistently reflect their quality and scale.
- Quantifiable Business Growth and Streamlined Operations: The client reported considerable business growth following the launch, directly attributing new, higher-value project wins to the professional credibility the new brand and website established. Furthermore, having a single, authoritative source for all brand assets streamlined their sales and marketing operations significantly.
- A Confident Partnership for the Future: Martennial now operates with a confident, market-leading brand identity and a powerful digital foundation. This comprehensive solution has positioned them not just for immediate success, but for scalable, long-term growth in a competitive industry.
MEADOWLARK LANDSCAPING
MEADOWLARK LANDSCAPING
Industry:
Landscaping & Construction
Services Provided:
Brand Strategy, Logo Design, Web Design & Development, Custom Photography & Videography, Drone Videography, SEO, Copywriting, Domain & Email Hosting
Agency:
THE CHALLENGE: A HIDDEN GEM IN THE OKANAGAN
Meadow Lark Landscaping, led by owner Steve, had a 20-year reputation for exceptional, high-end work in the Abbotsford, BC. However, after transitioning their business to the Okanagan, online presence was non-existent. They had no website, no consistent branding, and no professional imagery to showcase their stunning projects.
THE PROBLEM:
Zero Digital Footprint: Potential clients searching for “premium landscaping Penticton” had no way to find them.
No Brand Identity: The business lacked a logo and professional branding, which undermined the premium quality of their work.
No Visual Proof: Steve’s incredible work was trapped on his phone, with no platform to demonstrate the transformations he achieved for his clients.
They were a best-kept secret, relying solely on word-of-mouth and leaving significant revenue and growth opportunities on the table.
THE SOLUTION: A FULL-SERVICE DIGITAL TRANSFORMATION
NEW Design Co. was brought on to build a complete digital identity from the ground up. We delivered an all-in-one solution, acting as a single point of contact for their entire online strategy.
Our Integrated Approach:
Branding with Roots: We began with a discovery session to understand Steve’s values: professionalism, craftsmanship, and deep roots in the Okanagan community. The resulting logo is clean, modern, and features a subtle meadowlark icon, establishing instant credibility and a memorable brand identity.
Content that Captures Craft: We didn’t rely on stock photos. Our team conducted a full-day photoshoot and videography session at Steve’s completed projects. We captured sweeping drone footage of retaining walls and patios, detailed close-ups of stonework, and cinematic video to create an emotional connection. This authentic visual library became the foundation of the entire website.
A Website That Works as Hard as He Does: We designed and developed a modern, mobile-first WordPress website that puts his work front and center.
Strategic Design: The site is built to guide potential clients from awe to action, with clear service pages and prominent contact forms.
Powerful Foundation: We implemented a robust tech stack including Rank The SEO Framework, WP Rocket for lightning speed, and enterprise-level security from day one.
Compelling Copy: We crafted all website content to speak directly to homeowners seeking high-end landscaping, emphasizing Steve’s expertise and process.
Launching for Growth: We handled all technical setup, including domain registration, professional email hosting, and ongoing hosting and maintenance, ensuring a seamless and professional launch.
THE RESULTS: BLOOMING BUSINESS GROWTH
The new website and brand identity launched just before the spring landscaping season. The impact was immediate and measurable.
From Invisible to Ranked: Within the first month, the site began ranking on Google for key terms like “Penticton landscaper” and “retaining wall contractor,” generating consistent organic traffic.
A Lead Generation Machine: The website began generating qualified leads immediately. Steve reported that the quality of inquiries was significantly higher, with potential clients already trusting his expertise before even making a call.
A Positive ROI in the First Season: The initial investment in the comprehensive digital package was recouped multiple times over within the first few months, thanks to just a handful of the new, high-value projects secured directly through the website.
A Confident, Market-Leading Brand: Meadowlark Landscaping no longer looks like a small operation; it looks like the established, premium contractor it is, allowing Steve to confidently command prices that reflect his superior quality.
COVERT FARMS FAMILY ESTATE
NEW• DESIGN CO. was the AOR of Covert Farms for 4 years. Before we redesigned their site, they were missing a huge opportunity because their existing site was dated, not SEO friendly, and to make matters worse, they didn’t have a mobile site. Covert Farms ROI was immediate as we quickly learned that 53% of their visitors were coming from mobile. With their updated branding, SEO, and mobile functionality, they quickly grew to 75-125+ unique visits per day and they became ranked no. 1 on Trip Advisors’ things to do in the Southern Okanagan. A massive increase and impact on their family business. We partnered with Hero Images and were able to acquire hundreds of custom photo assets for their business which was also a huge success.
Services:
AOR, Ecommerce Website, Branding, Design, Videography, Photography.
Note: NEW• DESIGN CO. is not currently their AOR nor the designers of their current site.
Note: NEW• DESIGN CO. is not currently their AOR nor the designers of their current site.
VIDEO Shoot, production, and EDITing
This project entailed shooting some footage for Covert Farms Family Estate and editing it. We also curated music, added motion, video effects, and typography.
