At our core, we’re dedicated to assisting businesses with their design requirements. Whether it’s crafting logos, building brand identities, or developing websites, we offer a diverse range of design solutions. With a roster of satisfied clients backing our track record, we prioritize close collaboration to ensure each design aligns perfectly with our clients’ unique specifications. Based in Oliver BC, we specialize in website design catering to Osoyoos, Penticton, and Kelowna. Consider us your go-to Penticton Web Design company! We’re flexible with meeting options, whether it’s face-to-face in the South Okanagan or virtually, to discuss your website, print, or branding needs.
Some of the most rewarding projects are those with modest budgets and a willingness to embrace creativity. We thrive on the opportunity to think outside the box, turning mundane concepts into something extraordinary. Armed with nothing but a good idea, a sketchpad, and a laptop, we’ve transformed ordinary projects into remarkable endeavors. Here are a few glimpses of recent freelance projects showcasing our expertise in website design and branding development.
Here’s a snapshot of some of our recent freelance endeavors. With a commitment to flexibility, we’re equipped to handle projects of any scale. Elevating your Google ranking is just one way we add value to your business. Drawing from our wealth of experience, we can provide informed guidance on where to invest based on your budget. Whether it’s crafting meticulously designed websites for large corporations or devising SEO optimization strategies for smaller enterprises, our goal is to boost your online visibility, drive sales, and deliver a substantial return on investment. Here are a few wordpress websites we’ve recently launched: Owen Frick Tattoos, Sunvolt Supply, Kobau Plumbing and Gasfitting, Precision Painting Okanagan, and Origin Wide Plank. As an added bonus for our customers, we’re well equipped and experienced to handle our clients video and photography needs. Some of which are showcased in the links above or in our Photography section.
At NEW Design Co., we don’t just create assets—we build business solutions. Each case study below is a deep dive into how we partner with skilled professionals and service-based businesses to solve critical challenges. From foundational branding and lead-generating websites to custom photography that tells your story, we demonstrate how an integrated approach drives real-world results: higher-quality leads, increased revenue, and a brand that commands trust. Explore how we delivered a 500% ROI for a landscaper, transformed a trade business’s online presence, and helped a local startup dominate their market.
Meadow Lark Landscaping, led by owner Steve, had a 20-year reputation for exceptional, high-end work in the Abbotsford, BC. However, after transitioning their business to the Okanagan, online presence was non-existent. They had no website, no consistent branding, and no professional imagery to showcase their stunning projects.
Zero Digital Footprint: Potential clients searching for “premium landscaping Penticton” had no way to find them.
No Brand Identity: The business lacked a logo and professional branding, which undermined the premium quality of their work.
No Visual Proof: Steve’s incredible work was trapped on his phone, with no platform to demonstrate the transformations he achieved for his clients.
They were a best-kept secret, relying solely on word-of-mouth and leaving significant revenue and growth opportunities on the table.
NEW Design Co. was brought on to build a complete digital identity from the ground up. We delivered an all-in-one solution, acting as a single point of contact for their entire online strategy.
Our Integrated Approach:
Branding with Roots: We began with a discovery session to understand Steve’s values: professionalism, craftsmanship, and deep roots in the Okanagan community. The resulting logo is clean, modern, and features a subtle meadowlark icon, establishing instant credibility and a memorable brand identity.
Content that Captures Craft: We didn’t rely on stock photos. Our team conducted a full-day photoshoot and videography session at Steve’s completed projects. We captured sweeping drone footage of retaining walls and patios, detailed close-ups of stonework, and cinematic video to create an emotional connection. This authentic visual library became the foundation of the entire website.
A Website That Works as Hard as He Does: We designed and developed a modern, mobile-first WordPress website that puts his work front and center.
Strategic Design: The site is built to guide potential clients from awe to action, with clear service pages and prominent contact forms.
Powerful Foundation: We implemented a robust tech stack including Rank The SEO Framework, WP Rocket for lightning speed, and enterprise-level security from day one.
Compelling Copy: We crafted all website content to speak directly to homeowners seeking high-end landscaping, emphasizing Steve’s expertise and process.
Launching for Growth: We handled all technical setup, including domain registration, professional email hosting, and ongoing hosting and maintenance, ensuring a seamless and professional launch.
The new website and brand identity launched just before the spring landscaping season. The impact was immediate and measurable.
From Invisible to Ranked: Within the first month, the site began ranking on Google for key terms like “Penticton landscaper” and “retaining wall contractor,” generating consistent organic traffic.
A Lead Generation Machine: The website began generating qualified leads immediately. Steve reported that the quality of inquiries was significantly higher, with potential clients already trusting his expertise before even making a call.
A Positive ROI in the First Season: The initial investment in the comprehensive digital package was recouped multiple times over within the first few months, thanks to just a handful of the new, high-value projects secured directly through the website.
A Confident, Market-Leading Brand: Meadowlark Landscaping no longer looks like a small operation; it looks like the established, premium contractor it is, allowing Steve to confidently command prices that reflect his superior quality.
NEW• DESIGN CO. was contracted by another agency to design templated elements for Newline Skateparks’ website design. It’s not every day that we get to work on websites that feature such cool imagery, so this website design was pretty fun and last time we looked, having with while working doesn’t feel much like work.
Click on the images below or visit the site here.
NEW• DESIGN CO. was contracted to design templated elements for the Canalta Lodge website re-design.
Click on the images below or visit the site here.
NEW• DESIGN CO. was awarded the re-design of Barton Construction, Inc. We were able to modernize their brand with the use of large, bold typography and impactful imagery. This was quick design/development and from design to launch was less than two weeks. The client has seen great results and the re-design, coupled with a google and facebook Ad campaign has seen their business grow substantially since the launch of their redesigned website. They are constantly getting new business opportunities from customers reaching their website from google search, a very important part of their business in a competitive and saturated construction market in Calgary, Ab.
Before and After Website Re-design
@bartonconstruction.ca
Working with Mark was a great experience. Our website started getting a lot of traction in a short period of time and was a key factor in growing our business to what it is today. Highly recommend.
NEW• DESIGN CO. was the AOR of Covert Farms for 4 years. Before we redesigned their site, they were missing a huge opportunity because their existing site was dated, not SEO friendly, and to make matters worse, they didn’t have a mobile site. Covert Farms ROI was immediate as we quickly learned that 53% of their visitors were coming from mobile. With their updated branding, SEO, and mobile functionality, they quickly grew to 75-125+ unique visits per day and they became ranked no. 1 on Trip Advisors’ things to do in the Southern Okanagan. A massive increase and impact on their family business. We partnered with Hero Images and were able to acquire hundreds of custom photo assets for their business which was also a huge success.
This project entailed shooting some footage for Covert Farms Family Estate and editing it. We also curated music, added motion, video effects, and typography.
