In today’s digital landscape, your competitors are just a click away. Stock photos and generic templates create websites that all look the same, blending into a sea of forgettable sameness. Authentic, custom visual content is no longer a luxury—it’s your most powerful tool to break through the noise. It builds immediate trust, communicates your unique brand personality (whether through bright, energetic colours or a refined, desaturated mood), and shows potential clients the real people and craft behind your business. At NEW Design Co., we don’t just build websites; we craft complete brand experiences. This integrated approach means your photography and videography aren’t an afterthought but are strategically planned from the start to ensure your new website doesn’t just function—it resonates and converts.
To provide clear value and predictable investment, we primarily use project-based pricing for photography and video. This means you get a comprehensive solution with a defined scope and outcome, so there are no surprises. We also maintain hourly flexibility ($95/hour) for smaller, specific tasks or ongoing support. This dual approach ensures you get exactly what you need, from a single hero video to a full-scale visual brand library, all with our commitment to custom, quality work.
Understanding the Investment: What Goes Into the Cost?
Professional photography and videography pricing isn’t “cut and dry” because it’s a custom service tailored to your specific vision and needs. Unlike purchasing a stock photo, you are investing in a unique creative process designed solely for your brand.
Here is a breakdown of the key factors that shape a project quote, based on standard industry practices for commercial work:
Clear Pricing Options & Examples
To give you a concrete idea, here are common project structures we offer:
| Factor | What It Involves & Impact on Cost |
| Creative & Planning | Initial consultation, creative brief, shot list creation, location scouting, and project strategy. This foundation is crucial for an efficient shoot and aligned vision. |
| Production (Shoot Days) | The physical shoot with a professional crew, using high-end equipment (e.g., Sony cinema cameras, drones, lighting, audio). Day rates typically range from $800 to $2,500+, varying by crew size, equipment needs, and specialist expertise. |
| Post-Production | The meticulous work after the shoot: photo editing (colour grading, retouching), video editing (assembly, colour correction, sound design, graphics). This often takes 2-4 times the length of the shoot. Complex edits (e.g., multi-camera narratives) cost more. |
| Licensing & Usage | We provide full, royalty-free commercial licenses for all work we produce. You own the images/videos and can use them on any platform, forever, for your business promotion. This is a significant value compared to restrictive, rights-managed stock licenses. |
| Logistics | Travel time and expenses, permits for locations, hiring models or talent, stylists, or specialty props required for the shoot. |
1. The Half-Day Brand Asset Shoot (Perfect for Authenticity)
- Ideal For: Businesses needing a strong set of authentic, original images and a key hero video for their new website and social media. As with our Meadowlark Landscaping project, powerful storytelling doesn’t require a massive time commitment.
- Scope: 4-hour shoot at your location, focused on team portraits, workspace, product/details, and 1-2 short promotional video sequences.
- Typical Investment: $1,800 – $3,500
- Deliverables: 10-25 professionally edited high-res photos + one 60-90 second edited hero video.
2. Full-Day Visual Story Package
- Ideal For: A comprehensive visual library to fuel all your marketing for a year. This allows for multiple scenes, outfit changes, and detailed coverage of a process or event. As with our Martennial Contracting project, you can see the results of custom photography and videography.
- Scope: 8-hour shoot with a focused photographer/videographer team. More complex planning for varied shots and narrative flow.
- Typical Investment: $4,000 – $6,000+
- Deliverables: 80-150+ edited high-res photos + a suite of video assets (e.g., one 2-min main video, three 30-second social cuts).
Why Partner With Us? Beyond the Camera
Our differentiation is simple: We are visual storytellers who also build your digital home. This integration is your advantage:
Strategic Alignment: We plan shoots with your website layout and user journey in mind, ensuring the visuals fit perfectly and tell a cohesive story.
Seamless Execution: No need to brief a separate web developer on how to use the assets. We handle it all, optimizing every file for web performance and impact.
Unified Brand Vision: The mood, tone, and quality of your photos and videos will be in perfect harmony with the website we design, creating a powerful and professional brand experience.
Ready to discuss a custom visual story for your brand? Contact us for a detailed quote tailored to your specific project goals. Let’s create assets that make your website—and your business—stand out!
